Our Story

Steel Sports is a social impact company committed to creating a new standard in youth sports and coaching while forging the next generation of leaders and creating a positive experience for 100,000 athletes and their families each year.

Meeting a Legend…
Steel Sports is Born

After being introduced to baseball Hall of Famer and Los Angeles Dodger legend Tommy Lasorda, Steel Partners chairman Warren Lichtenstein founded Steel Sports in 2011. The company is headquartered in Hermosa Beach, California and currently owns Baseball Heaven, Steel Soccer (formerly UK Elite Soccer) and the National Youth Baseball Championships.

Our Mission

To inspire youth to reach their potential, on and off the field, by developing them as athletes and people through the Steel Sports coaching system.

Our Vision

Through our kids first approach we will establish the Steel standard in youth sports and coaching. We will forge the next generation of leaders, on and off the field, by instilling Steel Sports’ core values: Teamwork, Respect, Integrity and Commitment.

CORE VALUES

Teamwork
Respect
Integrity
Commitment

“Steel Sports encourages a culture of positivity and fun, and as an organization
we recognize the value that sports and fitness has in providing meaningful
and life-changing experiences for our country’s children. We listen, learn communicate and, as Tommy Lasorda says, ‘become a team which plays for the name on the
front of the jersey, not the back of the jersey.”

-Warren Lichtenstein, Steel Sports founder

The Power of Sports

Sports have the power to bring people together, foster physical, social and emotional health and develop core values that extend beyond the playing field. We are always looking to expand our team whether you are a coach wanting to join our experienced and dedicated staff or an athlete or parent looking for an opportunity to play. E-mail us at info@steelsports.com for coaching and playing opportunities.

IS YOUR COMPANY INTERESTED IN JOINING THE STEEL SPORTS TEAM?

Click HERE to learn more about our investment strategy and how

we add value to sports businesses.

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